Keanu Reloaded: How Tracking & Testing Gave Birth
======================================================"Keanu Reloaded: How Tracking & Testing Gave Birth To a Hollywood Blockbuster" By Damon G. Zahariades======================================================In 1999, the Wachowski brothers and producer Joel Silverunleashed "The Matrix" onto the unsuspecting public.It was cool. It was brash and daring. And it ignited theimaginations of sci-fi fans worldwide."The Matrix" went on to claim $456 million at the worldwidebox office. A success by any measure.

When the DVD wasreleased, a new torrent of hungry fans descended and scoopedthem up.More profits. With the promise of more Matrix magic in thenear future.This success wasn't a haphazard coincidence of talent. Itwas the result of tracking the elements that provedsuccessful in the past.Here are three tips the Wachowski brothers and producer JoelSilver used to deliver a blockbuster... o review what has worked and what has not o play to strengths o keep doing it as long as it worksLet's look briefly at each of these.1. Review What Has Worked And What Has NOT---------------------------------------------Think of Keanu Reeves's acting career...

o Sweet November o Speed o Little Buddha o Point Break o Feeling Minnesota o Chain ReactionWhich kind of movies have worked for Keanu? What has provensuccessful?A casual glance reveals the following winning Keanu Formula:---> lots of action + very little speaking = success!While preparing to make "The Matrix," the brothers Wachowskiand producer Joel Silver must have been asking themselves,"Why mess with a proven formula?"2. Play To Strengths-----------------------As a thespian, Keanu has some... challenges.First, he's not great with speaking parts. In fact, the lesshe speaks, the better his movies. And he's less than stellarin showing emotions.On the other hand, he *is* good at *looking* cool.Second, Keanu is a physical actor.

That is, you can make himrun, jump and fight. He's good at that kind of stuff.In "The Matrix," he knows karate and keeps his mouth closed.He can hold a gun on automatic fire, hit every target andperform one-handed cartwheels at the same time.As crazy as it sounds, it works.That's playing to strengths.3. Keep Doing It As Long As It Works---------------------------------------What worked for "The Matrix" works for "The Matrix

Reloaded"and will likely work for "The Matrix Revolutions."It's a winning formula.If "The Matrix Revolutions" bombs at the box office, itcould signal the demise of the formula. In this case, aslight tweak could put things back on track.If "The Matrix Revolutions" is a huge success, the formulais validated (for now). In this case, the Wachowski brothersand Joel Silver should begin looking for a new vehicle toexploit that formula while it lasts.Last Thoughts----------------How does all of this relate to marketing?Most marketers promote their products with a shotgunapproach.

They pull the trigger and wait for the smoke toclear to see if they hit anything.The savvy folks track and test. They look for winningformulas. Once the find them, they do whatever they can toexploit them.Most formulas don't last forever. They work for awhile untilthey aren't as effective as they used to be.That means there's a limited window of opportunity toexploit them.For example, will Keanu still be doing double-flips in theair while cutting through the enemy ranks with his fists andbullets?Probably not. The formula works *now,* but won't forever.It's not a matter of Keanu's age.

It's whether the audiencewill keep lining up to see it.Again, most winning formulas stop working after awhile.But, if you can track and test your efforts, you can findthose formulas and exploit them before anyone else.Now, get started!Thanks for reading and have a great week!Damon G. Zahariadeshttp://www.WebBusinessToday.comhttp://www.ReportSecrets.comBy the way, feel free to use today's article in your owne-zine or on your web site. All I ask is that you includethe Resource Box below. (Use your "Special Report Bible"affiliate link, too!)------------------------------------------------------------Damon G. Zahariades is a recognized expert in info-productcreation and author of the critically-acclaimed e-book, "TheSpecial Report Bible." He will show you, step-by-step, howto create highly-profitable Special Reports.

To find outmore, visit today! ===> http://www.ReportSecrets.com------------------------------------------------------------.