The Honest Kitchen Stirs Up The Pet Food Industry
San Diego, CA (ContentDesk) October 4, 2005 – In its quest to provide healthy products for pets around the world, The Honest Kitchen (www.thehonestkitchen.com), a San Diego-based holistic pet food manufacturer, continues to develop natural, dehydrated raw dog and cat foods (Embark, Force, Verve, and Prowl).Amidst a growing buzz for raw food diets around the pet food industry, THK has pioneered two grain-free dog food recipes. These products not only contribute to the overall health of dogs, but are also revolutionizing the way people tackle numerous low grade chronic ailments in their pets."Grains are not well digested by many dogs and can result in ear infections, GI Upset, skin irritation and a host of other ailments that have conventionally been treated with steroids and over-prescribed antibiotics," explains Lucy Postins, Animal Nutritionist, pet-lover and Director of Marketing at THK. "The simple step of eliminating grain can actually have a profound effect and reduce the need for medication." As owners come to understand the horrors of what goes into conventional pet food, interest in home made diets for pets continues to surge in popularity. With conventional

dog foods, pets end up eating the exact same type of food, day after day for their entire lives (primarily canned diets or brown chunks of 'kibble'). THK's all natural products offer a fresh approach to canine nutrition and feature organic ingredients.

Made from real 'people food' which has been specifically formulated for dogs, their products facilitate daily variety so pets can eat like humans – with a selection of varied ingredients throughout the week. In fact they are the only pet food manufacturer in the U.S. to receive a statement of 'no objection' from the FDA to use the term 'human grade' on their labels."As more and more people come to understand the importance of feeding a dog the same way that healthy humans eat – with fresh, wholesome variety, our company continues to grow," reports Postins. THK's growth is a firm indication of the increasing demand for natural pet foods. The company has experienced growth on an average of 250% per year since it was founded in 2002.

They currently have about 500 resellers in the US and three international distributors in Japan and Singapore. They also are launching their first cat food in October 2005 and new product labels this fall..